What is segmentation used for?
This feature lets you segment your customers based on specific selectors. You can create a list of users based on their:
- Satisfaction ratio
- Feedback Carrier
- Engagement clicked
- Reward claimed
- Time spent to answer
- Country code
- Custom field value
- Question and rating answers.
You can then consult the matching feedback entries, and export those as a CSV file.
Please note that these filters are reactive, which means that if you receive a feedback that matches your criteria after you have created the segment, the feedback entry will be added to the list.
Create a filter
Let's head over to the segmentation page, and create our first segment using the button outlined below.
We will then give our segment a name. And hit save..
You will be taken to the edit screen right after. Let's define our first selector: the customers with a satisfaction ratio over 70%.
We will then add two additional selectors for the date, in order to only pull the answers from May 2019.
Finally, let's save it.
Download and use your list for re-marketing
You can now preview the different feedback entries matching your segment by clicking on the 'x feedbacks' link.
But most importantly, you can also export those entries as a CSV and use it for re-marketing purposes for instance. How about sending a new Feedback carrier to those users and asking them further questions?
For the video aficionados, we've put together a short and easy video tutorial.