What is an Attribute?

Modified on Thu, 01 Jun 2023 at 09:46 PM

Attributes in Feedier represent data that give extra information about the recipient and are attached to their feedback. They bring context to your answers. They are also known as metadata. Here are a few examples:

  • Product ID
  • Gender
  • Region
  • Manager name
  • Building 
  • Division
  • Location

Why are attributes important?

By attaching to your feedback, they can then be searched and viewed at a later date in order to build cohorts and start to measure patterns and trends. What you choose very much depends on your use case and what your KPIs are.

Reasons to attach Attributes: 

  • Context: Get all the context for a given individual Feedback, so when bad Feedback is received, you can get a much better understanding of correlated data. You can also use it to search for individual feedback. ie. Employee ID.

  • Segments: You can have certain Segments track incoming context attributes in order to be alerted in real time. You could also use it as a measuring tool to group your data based on specific Context Attributes ie. Department, Client Name etc.

  • Benchmark: Using the benchmark report, you can compare dataset A vs dataset B and see which one is performing better.

How do you add attributes?

There are two kinds of Context Attributes, visible ones: you do not know the information, and invisible ones: you do know the information already.

Visible Context Attributes

The visible Context Attributes are a separate question type that you can add just like any other type of question in the form.

  • In the form builder, add a new question and choose the “Context Attributes” type

Here you can ask the information that you need from the respondent.  You can choose from a text field and a number field.

NOTE:  If there's no integration with Feedier, and you want to ask an attribute question, you must add attributes in advance via the attribute page.  
If the attributes exist already, then there's nothing you need to do.

Context Attributes work better than using a text answer question as you're able to filter the data by category in the future.

Invisible Attributes

When you already know the information, it’s better not to ask for it again as this is tedious for your participants and saves on barriers to completing the form.

Here are the ways you can add attributes to your form:

  1. In the links, with enriched links.
  2. In the emails/sms with enriched pushes. 
  3. By attaching automated workflows through custom development (Feedier integration).
  4. Picking up website meta data and attaching to the web widget as a data-custom-fields string.

NOTE: If you've previously collected an attribute, you can attach it directly to existing feedback. Go to the individual feedback, then under attributes, click 'Add Attribute' and select the attribute name and value that you need.

Once Context Attributes are added in the emails/sms, links, widget or to your database, they are automatically created and attached to Feedback.

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