Benchmarking Report: how to compare your data

Modified on Fri, 04 Nov 2022 at 04:57 PM

Benchmarking allows you to compare two sets of Data and visualize them in Graphs to be able to understand the insights behind the data. It can be used for competitive benchmarking, in order to compare internal KPIs and goals to measure your company growth or to compare yourself to its direct competitors for industry standards on things like the NPS score.

Where to find it

From the Insights, Feedback or Segment page, open the PDF Report. At the bottom of the PDF report, you have the possibility to add different types of reports. Click "Build Report" and choose the Benchmarking Report. 

How to build it

1. What data do you want to compare? 

There are three steps to follow in order in order to build your report.

First, you need to choose what data you want to compare. Select an option between NPS, Rating Slider, Satisfaction Ratio or Choices questions. 

2. What graph do you want to see? 

The second step is to choose how you want to visualize your data.

You can make three different graphs thanks to the Benchmarking Report:

Graph 1:

This type of graph allows you to compare two Queries with each other.

Let's compare Satisfaction Ratio thanks to this first graph.


Graph 2:

Here you can breakdown a Query based on 3 options: attributes, teams or forms for upto 10 values.

For this example, will compare the NPS per attribute.


Graph 3:

Finally, you can use this graph to compare multiple Queries over a defined period of time such as 12,6,3,1 months or custom dates.


3. Select your queries 

If you have selected the graph 1 or 3, you need to select your queries (Feedback form, time period, satisfaction ratio, attributes, etc.). 

You can select a certain attribute vs. another attribute; a survey vs. another survey; a time period vs. a different time period; etc. Click on "Confirm" after each query. 

If you have selected the second graph, you do not need to select any queries.

4. Select the questions the data should come from

The last step is to select every question you want to include in the benchmark.

Then you can give a title to your graph, and click "Complete". 

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