In this article, you will find :
  • Why it is important to get better response rate
  • How to achieve better response rate

  • Why it is important to get better response rate

How to get better response rates :

    Getting a good response rate is important because it is an indicator of the success of your survey and the accuracy of the data you collect. If the response rate is low, it could mean that the data collected is not representative of the population surveyed, making the results of the survey less reliable. Additionally, a low response rate can make it difficult to interpret the results of the survey.

A good survey should not be too long, and the questions should be relevant to the population surveyed, in order to get the best response rate.

  • How to achieve better response rate


Show off your branding.

By customizing a survey, customers can feel like they are a part of the development process.  This makes them feel like they are getting something special for them.

Feedier offers multiple way to customize your own surveys :

  1. Survey customization, so you create custom flows and save the respondent time         See more here

  2. Customization with CSS, so respondents recognize your brand                                     See more here

  3. SMTP emailing so respondents see your email address                                                 See more here

Don't ask too many questions:

On average, if you have more than 20 questions in a form, you see a dramatic decline in response rates.

There's a phenomenon known as survey fatigue, in which you send too many surveys to a particular group of people who don't need to answer the surveys you're sending.

    If you ask the same question over and over to the wrong people about their last purchase, but they haven't purchased in the last year, you're not only reducing response rates, but also decreasing customer loyalty since they won't fill out the forms again in the future.

  1. Ask the most necessary questions (Having trouble creating a survey)                            See more here

  1. Write short emails when addressing campaigns

  1. Add context attributes to enrich your feedback and not ask questions with information you already have.                                                                                                                                                           See more here